I wouldn't waste...

...good piss on the News of the World if it was burning.

(Disclosure. I have been employed in the News Group, a long time ago.)

Have a read at this article... from the BBC
or this one... from the Guardian

Newspapers rely on advertising. How about having a word with the Investor Relations departments of Tesco, Aldi, Currys, and the Body Shop, who all ran adverts in News of the World last week. Persuade them that you might not like to associate one good brand with a nasty, grubby one.

Because there's some papers that I wouldn't even wrap my chips in.