Monday 24 February 2014

Market Research

I was asked by an online survey to give an opinion on a piece of music which a major corporation is planning on using for a forthcoming advertising campaign.   Here is what was in my head at the time.


Wind through the hair of a white horse.  The horse is running through the surf of a white sandy beach - think Barra runway and you will be there.  In the distance, there is a small church.  Scottish reformed Presbyterian style.  Very old, but more recently painted white.  This is the destination the horse seeks.  As the music rises to the finale, a young man appears from the door of the church.  Probably in his late twenties, he has a worldly air about him, someone who has seen the highs and lows of the world, but has in some way became a better person for it.  As he and the horse make eye contact, the horse draws close.  They both pause outside the church.  They make eye contact, acknowledging each others presence in the way old friends will do. Then they separate, but knowing that they will repeat their ritual the next day.

Online surveys can be fun.  I will let you know if the bit of music makes it into circulation.

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